As the Senior Product Designer at Semble, my primary objective was to overhaul the user experience and interface, ensuring the platform not only met but exceeded the expectations of healthcare providers. My responsibilities included: Driving UI enhancements to cultivate an interface that was both intuitive and visually appealing, thereby elevating user interaction and satisfaction significantly. Spearheading a comprehensive product redesign to align Semble’s functionalities with the evolving demands of healthcare professionals, facilitating a smoother integration of telehealth and analytics services. Partnering with the marketing team to craft assets that bolstered brand communication and engaged users effectively. Ensuring platform accessibility in collaboration with design colleagues, broadening user inclusivity. Leading the development of a new onboarding process tailored for SMEs, aimed at minimizing reliance on support teams and fostering a more autonomous experience for users.