About me
Turning Design Headaches into Success Stories since 2010
Imagine this: a world where design challenges are transformed into success stories. That’s what I’ve been dedicated to achieving by working with a diverse range of companies, from startups to large corporations. For nearly 15 years, I’ve helped businesses overcome their UX/UI design issues, focusing on optimising user paths and creating seamless experiences across desktop and mobile platforms.
In recent years, my attention has been drawn to consumer products in industries such as fintech, insurance, logistics, energy, health-tech. I’ve also been passionate about enhancing efficiency in B2B SaaS platforms, tackling challenges like streamlining onboarding processes, improving self-service features and lead generation.
When it comes to design, I believe in creating experiences that benefit both users and businesses. By conducting thorough user research and gathering valuable insights, I ensure that my design decisions are backed by data and aligned with user needs. Throughout the entire product development process, I maintain a high standard of design quality, working closely with clients at every stage to ensure success.
My journey has taken me to work with leading companies across the globe, from the United Kingdom and the United Arab Emirates to Lithuania, Israel, and Scandinavia. My focus has always been on user-centered design that meets business objectives. I specialise in problem-solving, building robust product websites and mobile architectures, defining target user personas, and anticipating user flows and potential obstacles they may encounter.
To further enhance my skills, I’ve sought guidance from great mentors and pursued numerous courses in user experience and psychology. This has allowed me to gain a deep understanding of user behaviour and achieve exceptional results in building user experiences that truly resonate. Every decision I make is driven by data, from one-on-one user interviews to surveys and usability tests.
Beyond design, I’ve also gathered experience in web and mobile development, animation, and design interactions while working in agile or lean environments. I’ve successfully managed large-scale projects from start to finish and led teams of various sizes.
My mission is simple: to turn your design challenges into success stories. Together, let’s create extraordinary experiences that leave a lasting impact.
My values…
/ 01.
Innovation in Design
In every project, I push the boundaries of creativity and functionality. My extensive experience allows me to blend the latest design trends with user-centric solutions, ensuring my designs are not only visually striking but also highly intuitive and user-friendly.
/ 02.
Empathy-Driven Design
At the core of my design philosophy is understanding and anticipating user needs. My experience enables me to create designs that deeply resonate with users, ensuring a seamless and enjoyable experience that directly addresses their desires and challenges.
/ 03.
Attention to Detail
My commitment to excellence is reflected in my meticulous attention to detail. I believe that the smallest elements can have the most significant impact on user experience, and my extensive background has honed my ability to craft every aspect of the user interface to perfection.
/ 04.
Strategic Design Thinking
I apply strategic design thinking to solve complex challenges. My expertise and understanding of user behavior allow me to create aesthetically pleasing designs that effectively meet business objectives.
You may have questions
What makes your approach to UX/UI design unique?
My approach blends a deep understanding of your industry with a user-centric design philosophy. I focus not just on aesthetics, but on creating intuitive, functional designs that align with your business goals and resonate with your users.
How do you ensure the designs align with our business objectives?
I start by understanding your business inside-out – your goals, challenges, target audience, and market position. This informs every design decision, ensuring that the final product not only looks great but also contributes to your business objectives.
Can you work within our tight deadlines?
Absolutely. I’m experienced in working under tight timelines and can adapt to your needs. However, I never compromise on quality; ensuring even the quickest projects receive the full attention and creativity they deserve.
How do you handle feedback and revisions?
Feedback is a crucial part of the design process. I encourage open communication and provide multiple iterations, ensuring that the final design meets or exceeds your expectations.
Do you have experience in our specific industry?
I have extensive experience in various industries, including Fintech, eCommerce, and Health Care. This diverse experience allows me to bring unique perspectives and solutions to your project, tailored to your industry’s specific needs.
Can you manage both creative and technical design elements?
Yes, I have a strong foundation in both the creative and technical sides of design. This allows me to create designs that are not only visually appealing but also technically feasible and efficient to implement.
Do you build functional websites and which platform do you use?
Yes, I don’t just design websites; I build them too. I primarily use WordPress as a Content Management System (CMS) for its versatility and user-friendliness. With WordPress, I can deliver a final, live website that is not only visually appealing but also fully functional and easy to manage. Whether you need an eCommerce site, a blog, or a corporate website, I ensure you get a comprehensive solution – from initial design to a live, working website.
What is your pricing structure?
My pricing varies based on the scope and complexity of the project. I offer transparent quotes after a detailed discussion of your project needs, ensuring you get a customised solution that fits your budget.
How do we start working together?
The first step is a consultation call to discuss your project in detail. From there, I’ll provide a proposal outlining the project scope, timeline, and cost. Once agreed, we’ll kick off the project with a deep dive into your needs and start the exciting journey of bringing your design to life.