CryptoPal

Cryptocurrency Analytics & Exchange App UX/UI Design

Empowering users with real-time insights and seamless crypto management

The Background and Context

CryptoPal is a cryptocurrency analytics and exchange aggregation platform designed to provide real-time insights, multi-exchange portfolio tracking, and seamless trading experiences. With support for over 90+ exchanges, it enables users to track assets, analyse trends, and manage transactions securely.

The Problem

The platform encountered several usability issues:

Complex onboarding and API integration

Users struggled to connect their exchange accounts securely.

Inconsistent UI for portfolio tracking

Information hierarchy issues made it difficult to analyse portfolio performance.

Low engagement with analytics features

Users found it difficult to interpret market data and execute informed trades.

Objective

The project aimed to:

Redesign the onboarding process to simplify API integration and reduce friction.

Improve portfolio tracking UI for better clarity and insights.

Enhance analytics tools to boost engagement and informed decision-making.

Phase 1

Understanding the Users

Through research and usability testing, key insights were identified:

  • Users needed clearer guidance for API integration to reduce onboarding drop-offs.
  • Real-time transaction tracking and historical analytics significantly improved trading confidence.
  • Enhancing visual hierarchy in portfolio dashboards increased usability and engagement.

User pain points

Users faced difficulties in setting up API keys, navigating portfolio analytics, and interpreting market trends efficiently.

What users needed

A streamlined, intuitive, and data-rich experience.

Research methods included:

A/B Testing:

Redesigning API key input screens reduced setup errors by 35%.

Adding tooltips and onboarding tutorials improved completion rates by 40%.

Portfolio UI improvements led to a 25% increase in feature engagement.

Competitor benchmarking

Compared with Binance, CoinMarketCap, and Crypto.com, focusing on market data clarity, portfolio management, and API integration experiences.

Usability testing

Users found the original market analysis UI overwhelming, leading to a high bounce rate.

Interactive elements for portfolio breakdowns increased usability scores by 30%.

Phase 2

Combining the Insights

Based on research, we prioritised the following design enhancements:

  • Onboarding and API key integration refinement: Created step-by-step guidance to ensure seamless account linking.
  • Enhanced portfolio tracking UI: Improved asset visibility, trend insights, and overall information hierarchy.
  • Advanced analytics tools: Introduced interactive data visualisations and real-time trading insights.
  • Prototyping & Testing: Developed interactive mobile and web prototypes to validate usability improvements.
Phase 3

Design – Building the Solution

Strategic focus areas: Refine onboarding flows to make exchange connectivity effortless. Improve portfolio tracking & analytics UI for better decision-making. Ensure UX consistency across web and mobile for seamless navigation.

Mobile app UX/UI Design

  • Simplified onboarding & API integration, reducing drop-offs by 35%.
  • Enhanced portfolio dashboard with real-time tracking and insights.
  • Introduced interactive charts & market analytics for better decision-making.
  • Added price alerts & streamlined trade execution to improve user experience.
The Results

Quantitative Outcomes

35%

Reduction in setup errors

with enhanced guidance and UI refinements.

25%

Increase in portfolio engagement

from improved data visibility.

Qualitative Feedback

Users:

“API setup is much easier now—I linked my exchange in minutes.”

“The portfolio tracking UI is super intuitive and easy to use.”

Stakeholders:

Praised the data-driven design approach and scalability of the UI system.

Business Outcomes:

Increased user retention through improved onboarding and analytics.

Higher engagement in portfolio tracking with interactive data visualisations.

Stronger competitive positioning in the crypto analytics and exchange space.

Key Takeaways

This project demonstrated the impact of data-driven UX design in optimising cryptocurrency platforms. By leveraging A/B testing, usability research, and a scalable design system, CryptoPal improved onboarding efficiency, enhanced portfolio management, and strengthened user confidence—positioning itself as a leading crypto analytics and exchange aggregation platform.